There are at least 50 bicycle races in Taiwan every year, with one to two races almost every weekend. However, there are many unmet needs in the traditional process from registering to participate to riding on site for cyclists.
Finding what users need
The first thing we did to create the product was to understand our users. In the research process, we needed curiosity, empathy, and objectivity. In the process of understanding the registration requirements, we conducted several interviews.
We found that when cycling enthusiasts register for bicycle races, they generally have several expectations:
1. I would like to register with my friends and participate as a group.
Usually more than 50% of the cycling enthusiasts register in groups for two reasons:a) Send materials to the same address to save on shipping costs.b) Need to help those unfamiliar with the digital registration system to register.
2. I want to know the distance, slope, route map, and souvenirs of the event before the event.
Before participating in an event, users evaluate not only the price and time, but also the details of the event and related souvenirs of the event.
3. I want to know the situation of my friends and where I have ridden during the ride.
When the distance of the event is longer, friends usually do not ride together the whole way, but rather meet at a specific gathering point, so it is also important to know the location of friends.
With these findings, we set our goal to design a system for cycling enthusiasts from registration to riding, and integrate it with the platform's existing account to help cycling enthusiasts maintain a complete experience from registration to riding.
